Bags are paramount accessories and crucial facilitators of our day-to-day tasks.

 

Although women play multiple roles and are gradually becoming empowered to make their social and professional decisions in their day-to-day lives—their consumer choices in bags, unlike men, are often limited and constrained to those which are either ONLY fashionable or ONLY functional. 

 

In view of these challenges faced by the 21st Century women, Nija bags are thoughtfully and holistically designed to be UN-GENDERED to enable all the super humans who desire to uncompromisingly multitask and shoulder their professions, careers, hobbies, social and cultural pursuits. To serve this cause, the Nija bag offers a one-stop VEGAN and CRUELTY-FREE solution of FUNCTIONALITY, FASHIONABILITY, SUSTAINABILITY, CONVERTIBILITY and VERSATILITY.

 

Nija in Sanskrit means “Truth” and committed to our name, our bags are designed to meet the realistic and true needs, desires and wants of the empowered!

 

To put it simply, the Nija bags help you "carry your reality, carry your truth."